BASS STORE

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure.

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure.

The Berkley Krejâ„¢ is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward Facing Sonar, krejing allows the angler to take advantage of being able to see how the fish reacts and work the bait up and away from the fish better imitating a natural fleeing motion, or back towards the fish to trigger reaction strikes.

asting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. \"Clicking\" sound system is tuned to deliver a fish-calling balance of sound and action. Pro Tip: This bait excels at casting to structure or trolled at a variety of speeds from 1 to 5mph! Draw out the Money Badger hunting actions with highspeed retrieves or trolling.

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance at the end of your line.

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk� reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMC� black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns.
Features:

-Suspending/Neutral Buoyancy
-Long-Casting
-Loud Rattles
-Runs Straight and True
-Cast or Troll
-Premium VMC® Black Nickel Hooks
-Three Superior Finish Styles
-Hand Tuned & Tank Tested

HJ14 is 5-1/2" long
weighs 5/8 oz.
Three No. 4 treble hooks
Dive downs 4' - 8'

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators � it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap� Minnow consistently swims with an erratic and evasive sweeping action � perfectly mimicking vulnerable baitfish. Cast or trolled, it is the perfect choice for any species of gamefish.

With a Shakespeare® Catch More Fish® tackle box kit anglers will have the basic tackle needed to land that walleye all in one convenient location.