Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades.

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure.

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure.

The Berkley Krejâ„¢ is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward Facing Sonar, krejing allows the angler to take advantage of being able to see how the fish reacts and work the bait up and away from the fish better imitating a natural fleeing motion, or back towards the fish to trigger reaction strikes.

asting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. \"Clicking\" sound system is tuned to deliver a fish-calling balance of sound and action. Pro Tip: This bait excels at casting to structure or trolled at a variety of speeds from 1 to 5mph! Draw out the Money Badger hunting actions with highspeed retrieves or trolling.

With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off. Additionally, the Slobberknocker excels at barreling through vegetation and traversing wood or other forms of hard structure. Topped off with a hand tied PowerBait flavored skirt, Fusion19 hook, and intricate color options, we are raising the bar and delivering exactly what anglers need in a bladed jig.

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch, tackle and gear.

The monofilament choice for cold-weather fishing. Soft and supple. Good choice for outside ice fishing set-ups (no shelter).

110YD Spool

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished. Equipped with two treble hooks, one on each side, the Vibrato is ideal for light-biting fish where two trebles will ensure more fish are caught. A full wire runs through the length of its body, connecting both hooks and the line tie, assuring a solid and secure connection between you and your trophy.

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished. Equipped with two treble hooks, one on each side, the Vibrato is ideal for light-biting fish where two trebles will ensure more fish are caught. A full wire runs through the length of its body, connecting both hooks and the line tie, assuring a solid and secure connection between you and your trophy.